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Name Change FAQs

Why are you changing your name?

You can find a letter from founders and co-owners, TJ and Caleb, detailing their reasons behind their decision to change the company's name here.

What is your new name?

We do not know what our new name be will. Right now we’re focusing on holding space for this conversation. We plan to roll out the new brand in early 2020.

We invite your thoughts and input as we move forward and begin brainstorming the new name of the company you’ve gotten to know over the last fourteen years.

Is the name change a result of a change in ownership or management?

This name change reflects a desire to hold ourselves accountable. It is not the result of a change in ownership or management. We are still the same people, roasting the same coffee. As a company committed to social justice and the pursuit of a more fair and equitable world, we recognize that this work begins with us.

Does Kickapoo Coffee have any relationship to the Kickapoo Nation?

No, we do not. And we recognize that’s an issue. When we named our company back in 2005 for the river valley we call home, we were blind to the full implications of that choice. The Kickapoo name is used in our region by numerous local businesses, a township, a school, and a nature preserve, and is part of our hometown vernacular. Tethered to a sense of regional pride, we did not recognize the assumptions embedded in our use of the name. We apologize for our ignorance and to the Kickapoo Nation for our appropriation of their name.

Are you pursuing a relationship with the Kickapoo Nation? 

We have reached out to the three Kickapoo Tribes in the United States: the Kickapoo Traditional Tribe of Texas, the Kickapoo Tribe of Oklahoma, and the Kickapoo Tribe in Kansas. We have been in direct contact with representatives in their leadership and they are aware of our upcoming name change. We have invited their engagement, but recognize that we alone are responsible for resolving this issue.

Did you initiate contact with the Kickapoo Nation?


Are you involved in any legal proceedings regarding the name?

No, we are not.

I have more questions, where can I get them answered?

Please reach out to our communications team with any and all questions, comments, and feedback. We will continue to add to this page as new FAQs arise.